Now Available
The App Store first launched ten years ago. And today, with over two million apps that transform the way we work, learn, and play, it’s the best app platform in the world. Now the App Store has been redesigned from the ground up to provide a beautiful place to showcase amazing apps and to help customers discover new favorites.
Today — It All Starts Here
Nov 23, 2019 New App Store Games from 17th-23 November! New App Store Games Playlist: Join the Ap.
The Today tab is a daily destination with original stories from our editors around the world, featuring exclusive premieres, new releases, a fresh look at our all-time favorites, an App of the Day, a Game of the Day, and more. Stories share Apple’s unique perspective on apps and games and how they impact our lives, using artwork, videos, and developer quotes to bring your apps to life.
If your app has a unique story that our editorial team should know about, learn more.
A Fresh Take on Games and Apps
The all-new App Store is now also the world’s best game store, with dedicated experiences for Games and Apps, that inform and engage customers through recommendations on new releases and updates, videos, top charts, and handpicked collections and categories.
A Deeper Product Page Experience
Product pages now offer more opportunities to showcase your apps with additional app previews, localization, and new text fields. Show more of your user experience with up to three app previews that autoplay, so customers can quickly see how your app works or watch what it’s like to play your game. You can also localize all of your app previews and screenshots.
The new subtitle field allows you to convey your app’s essence and unique qualities in a few words, and promotional text lets you share the latest news about your app, such as timely marketing messages, limited-time events, and announcements of new content.
To start preparing your apps, see Making the Most of Your Product Page.
New Games Mac App Store El Capitan
Promoting In-App Purchases
Now customers can browse in-app purchases directly on the App Store and start a purchase even before downloading your app, helping your app’s content gain exposure. You can promote up to 20 in-app purchases, including subscriptions, on your app’s product page. They can also appear in search results and may be featured by our editorial team.
To start preparing your apps, see Promoting Your In-App Purchases.
If you're new to the Mac, the Mac App Store is going to become one of your best friends. Macs come with free, pre-installed software that helps you surf the web, create great-looking documents, edit photos and videos, listen to music, and more.
But there are thousands of additional apps that you can download through the Mac App Store to give your computer even more capabilities. They run the gamut: utilities, productivity tools, games, and everything else imaginable. Thousands of Mac developers offer apps from the Mac App Store, and they're yours for the taking.
Why download from the Mac App Store?
Downloading apps from the Mac App Store is easy. It uses the same login as the iTunes Store and the iPhone and iPad App Store. It's also safe. Mac App Store apps aren't just signed by the developers who make them, but they go through Apple's app review process.
What's more, the Mac App Store makes it easy to update and even re-download apps at any time, on all the Macs logged into your account. If you ever get a new Mac, all you have to do is log into the Mac App Store and re-download away!
How to download apps from the Mac App Store
- Open the App Store app from the Dock, Launch Pad, or using Spotlight Search.
- Find an app you want to download. You can look at featured apps and different app categories by clicking one of the tabs at the left of the Mac App Store window.
- Click on either Get or the price to download. 'Get is for free apps, the price is for paid apps. If you click on Get, the button will turn green and say Install. If you click the price, the button will change to green, and it will say Buy App.
Enter your Apple ID (if you're not already signed in) and your password.
The app will begin to download. Once it's downloaded, you should be able to find it in your Applications folder in the Finder. It will also be visible in the Launchpad app.
Questions?
Need help with downloading apps from the Mac App Store? Let us know in the comments below!
Updated September 2019: Updated for the latest version of macOS.
macOS Catalina
Main
Mac Games App Store
(PRODUCT)REDApple is now redirecting (PRODUCT)RED purchases to COVID‑19 relief fund
Now through September 30, Apple is redirecting 100% of a portion of (PRODUCT)RED purchases to the Global Fund’s COVID‑19 Response.